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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 1 Discussion Post 1

Week 1 Discussion Post

Q • Define the functions of marketing in your own words. • Using examples, explain how the functions can be shifted and shared. • Give some examples of how you would market the following product, using the course readings as a guide: o Apple iPhone X

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Marketing is a process in finding the best way to make the product appealing to the consumer for them to buy. The function of marketing can be shifted or shared for example if I created a cleaning product and I ask Lowes to stock it on their shelves but I have no way of mass producing it and no warehouse to store it. I have to find a company that can help me make and store, and sell my product. You also have to look at the money part of it , how much are these companies going to charge me to store or mass produce this product , will my marketing strategy give me a good consumer base to earn a profit